Mexico

Number of Population:approximately 0.13 billion (2020).

Consumption level:Mexico is a large economic country in Latin America, with a medium level of consumption. Consumers have large consumption expenditures in food, beverages, and home appliances, and the mid-to-high-end consumer market has also developed to a certain extent.

Electronic level:The level of electronics is relatively high in Latin America, the penetration rate of Internet and smart phones is relatively high, and e-commerce is also developing rapidly, but there is still a gap compared with developed countries.

Smart appliances/smart home popularity:It has gradually attracted the attention of consumers. Middle and high-income families in some big cities have begun to use smart home appliances and smart home products, but the overall popularity needs to be improved.

Language/Language:The official language is Spanish.

Brazil

Number of Population:approximately 0.21 billion (2020).

Consumption level:Brazil is the largest economy in South America, with a medium level of consumption, large differences in consumption in different regions and social classes, strong spending power of high-income groups, and high consumption in luxury goods, cars and so on.

Electronic level:With the rapid development of electronic technology, the number of Internet users is large, the popularity of electronic devices such as smart phones and computers is high, and the market potential of e-commerce is great.

Smart appliances/smart home popularity:At the stage of development, the market demand for smart home appliances and smart home products is gradually increasing, but affected by factors such as unbalanced economic development, the degree of popularity varies in different regions.

Language/Language:official languageThe word is Portuguese.

Other Latin American Countries

Number of Population:For example, Argentina is about 45 million (2020), and the population size varies from country to country.

Consumption level:The level of consumption varies from country to country, and is generally at a medium level. Consumption in food and energy is the main part. The high-end consumer market in some countries also has a certain scale.

Electronic level:The degree of electronization has developed, and the penetration rate of the Internet and electronic equipment is constantly increasing, but there is a gap with developed countries as a whole.

Smart appliances/smart home popularity:The market is gradually developing, and consumers' awareness and acceptance of smart products are increasing, but the popularity is relatively low.

Language/Language:Most countries use Spanish as the official language, such as Argentina, Chile, etc.; there are also some countries use other languages, such as Guyana, the official language is English.