African countries

Number of Population:There are many countries in Africa with very different populations, such as Nigeria about 0.21 billion (2020) and Egypt about 0.104 billion (2020).

Consumption level:The overall consumption level in Africa is relatively low. Most countries are dominated by agriculture and resource-based industries. Residents' income is not high, and consumption is mainly to meet basic living needs. However, with economic development, the middle class in some countries has gradually risen, and the consumer market has certain Growth potential.

Electronic level:The development of electronics is uneven. In some countries with relatively developed economies, such as South Africa, the Internet and electronic equipment have a high degree of popularity, and electronic payments have also developed to a certain extent. However, most African countries have a low degree of electronization and infrastructure construction needs to be improved.

Smart appliances/smart home popularity:Generally low, due to the limitations of economic level and consumption capacity, the demand for smart home appliances and smart home products in the African market is small, but with the improvement of people's living standards and the promotion of technology, it is also gradually developing.

Language/Language:There are many African languages, and different countries have different official and common languages, but English, French, German, Spanish and so on also have a higher proportion.