Indonesia

Number of Population:approximately 0.271 billion (2020).

Consumption level:As the largest economy in Southeast Asia, the overall consumption level is at a medium level and there is a large room for improvement. The consumption of different regions and classes is quite different. The low-and middle-income groups are more sensitive to prices, and the high-income groups have stronger consumption power.

Electronic level:Electronic development is rapid, the number of Internet users is huge, and the growth potential of e-commerce, mobile payment and other fields is huge, but there is still a gap compared with developed countries in terms of infrastructure and digital technology applications.

Smart appliances/smart home popularity:In the development stage, with the economic development and the improvement of consumers' requirements for the quality of life, the market demand for smart home appliances and smart home products is gradually increasing, but the popularity is relatively low.

Language/Language:The official language is Indonesian.