Vietnam

Number of Population:Approximately 98 million (2023).

Consumption level:Vietnam's economy is developing rapidly, and the consumption level is gradually increasing. The low-and middle-income groups account for a relatively large proportion. The consumption is mainly based on basic living needs. At the same time, the consumption of electronic products and entertainment is also increasing.

Electronic level:With the rapid development of electronic technology, the Internet penetration rate is rising, smart phones, computers and other electronic devices are becoming more and more popular, and e-commerce and digital payment are also developing.

Smart appliances/smart home popularity:In the initial stage, the market recognition and acceptance of smart home appliances and smart home products are low, but with the economic development and the change of consumer concept, there is great potential for development in the future.

Language/Language:The official language is Vietnamese.