Thailand

Number of Population:66.19 million (2020).

Consumption level:Thailand is an emerging market economy with a medium level of consumption. It is more active in tourism, catering, clothing and other aspects. Consumers are more concerned about price and quality.

Electronic level:With the continuous improvement of the level of electronization, the popularity of the Internet and mobile devices is high, and e-commerce and electronic payment are developing rapidly, but the degree of electronization is relatively low in some rural and remote areas.

Smart appliances/smart home popularity:Gradually attracted the attention of consumers, some smart home appliances such as smart air conditioners and smart water heaters have begun to enter the family, but the overall popularity is not high.

Language/Language:The official language is Thai.